Hi,

It's Black Friday, so I'm supposed to cut right to the chase. Here is the deal, Enervit is 25% off and my "Best of Enervit Pack" is 35% off.

But that's not the whole story.

Enervit is one of the most special brands on The Feed for me. Let me tell you why.

For three years when I was age 15 to 17, I spent my springs and summers living alone and getting absolutely crushed racing my bike in Belgium. Every weekend I'd line up against kids who seemed to have been born on a bicycle (unfortunately some even had last names like the icons we know well). 

I would walk into the local bike shops after races and stare longingly at the Enervit products. The packaging. The reputation. The fact that all the fast guys were using it. I wanted it so badly.

Here's the thing—I could only afford ONE Enervit liquid gel per race. So I'd save it. Tuck it in my jersey pocket like a secret weapon for the final hour when my legs were screaming and I was just trying to hang on to the back of the peloton.

That single gel meant everything to me back then.

Fast forward 30+ years, and now I'm the guy who gets to bring Enervit to athletes across America. We're in year 5 of an incredible partnership, and this year something special happened—you all finally discovered what I knew as a broke teenager in Belgium: Enervit is amazing and that's why it is the largest sports nutrition brand in all of Europe. 

This Year's Enervit Explosion

It started this winter when I was touring Enervit's production facility in Italy. I spotted a pallet of mysterious silver-packaged gels with absolutely no branding.

"What are these?" I asked.

More rapid-fire Italian followed, with the kind of hand gestures only Italians can pull off. Then Pietro, their head of sales, simply said: "Tadej."

Tadej Pogačar. Three-time Tour de France winner. World Champion. Arguably the most dominant cyclist on the planet.

I immediately tried to buy the entire pallet. More Italian. More hand gestures. "Not possible."

A month of negotiating later—FDA clearance, shipping logistics, you name it—we had Tadej's Secret Gel. Same silver packaging he uses. Same Mango flavor. Same 40g of carbs per gel that powers a world champion.

You loved it. We ordered so many it became a regular item.

Then came Sinner.

I spotted Jannik Sinner, world #1 in tennis, drinking an unmarked dark red drink after matches. I texted Christian Vande Velde during the Tour de France to investigate Tadej drinking the same thing. He tried. "They're so secretive, someone takes the empty bottle from him."

Turns out it was Enervit Magic Cherry. Zero calories. Zero sugar. Pure tart cherry extract with 300mg of polyphenols. We couldn't keep it in stock. (It's back now.)

Then David Roche—one of the most respected coaches in ultrarunning—started swearing by the Enervit Liquid Gels. The modern version of what I dreamed about as a kid in Belgium.

My Favorite: The Liquid Gel

This is the one I'm most obsessed with. It's liquid, not sticky. You can take it while breathing hard and going all out. It just... works.

I always feel like the energy kicks in faster than traditional gels. Maybe it's the liquid format. Maybe it's the Italian magic. Either way, these are the perfect gels for athletes who hate gels.

Today's Black Friday Deal

Save 25% on ALL Enervit products.

Or grab my Best of Enervit Pack that I put together for you and save 35%. It's got the Carbo Gel, the Liquid Gels, and the Magic Cherry—everything that's been blowing up this year.

PLUS: It's Double Bottle Day! Get two FREE bottles with any order over $65.

Stock up on the fuel that powers world champions—and that a broke teenager in Belgium used to dream about.

Enjoy the savings, buy early, buy often. Remember shipping is 100% Free.

- Matt

Founder
The Feed.