Hi,

Does this sound anything like your morning routine?

You grab the blender, toss in some protein powder, then start shuttling back and forth to the pantry—the creatine, the collagen, the Gut Defense, and more. Lid off, scoop, lid back on. Repeat five times.

I was scooping powders like I was digging for gold.

Or maybe you skipped the mess of the powders altogether and went with capsules instead. Smart move—until you realize you're now gobbling down 30+ pills every single day.

I've been there on both of those situations. And here's what I learned: neither one works long-term. You'll do it for a while, but the overhead time and distraction from your day is too high. Eventually, you stop doing it. And then you're not getting any of the benefits you paid for.

Today I'm launching the last new product of the year—and maybe the best one.

It took longer than everything else to get it right, and I'm thrilled to finally share it with you.

One important note: While I talk about this and many products for athletes, Foundation is one of those rare products that EVERYONE interested in optimizing their health should be taking. It's amazing for athletes, but just as important for everyone else.

The Problem I Wanted to Solve

About two years ago, I started brainstorming this problem with Dr. Kevin Sprouse. We both knew what athletes needed—creatine, collagen, glutamine, the recovery compounds that actually move the needle. The science on these ingredients is overwhelming. But the delivery system? Broken.

Even the athletes that did buy the products, were not consistent with taking it. There was too much "friction" everyday for all but the most fanatical athletes to stick with it. So I set out to build something different.

The Ultimate Shake Booster

First, I wanted to make the ultimate "shake booster" that had everything in a single pouch.

I made up my own versions for the next seven days. The convenience shocked me. Grabbing a pouch and pouring it into my shake was so much easier. Not only did I not have to get all those tubs of powder, it was already dosed perfectly for exactly what I need.

It was effortless.

Now it is available for everyone. I called it Foundation. It is launching today (you get 15% Feed Cash back today for the launch) 

Travel-Proof

I also travel a lot. There's no way I'm taking all those tubs with me on the road—even if I'm just going away for the weekend. But then my consistency suffers.

The convenient single-serving pouch is a breeze to toss in your bag. Throw a few in your suitcase and your routine stays intact.

Works With or Without a Shake

Then the last problem I looked to solve: I don't ALWAYS blend up a shake. But I still wanted to take all the ingredients.

So I made Foundation in a subtle Swiss Chocolate flavor profile that everyone loves from SwissRX Gut Defense. The flavor is light—it works great on its own, and pairs perfectly with chocolate, vanilla, or peanut butter protein shakes without overpowering them.

My go-to: mix it with a half glass of dairy milk or a milk alternative like oat or almond. Tastes like chocolate milk.

One thing I should mention—I never add anything unnecessary, so there are no mixing agents that can wreck your gut. You'll need to stir, shake, or blend it to mix perfectly. Worth the extra 10 seconds.

No Compromises on Quality

Finally, I did NOT want to compromise on quality. So we sourced each ingredient from the same branded, patented sources I was already using, and you get the exact same dosage, for example 5g of Creatine, 8g of Collagen, etc..

The Collagen
The same formula as our most popular Collagen from SwissRX —with the patented forms of Fortigel®, Tendoactive®, and Mobilee®.

The Creatine
Creapure®—the gold standard for purity from Germany. 

The Gut Support 
Includes everything in our very popular SwissRX Gut Defense formula. You will feel so much better taking this daily. 

The Strength Peptide
PeptiStrong™ (what we use SwissRX Synthesis) for muscle recovery—clinical studies show 47% faster strength recovery.

And a Bonus
Taurine for cardiovascular and cellular support, the studies are strong an so few people take it daily. 

These aren't generic bulk powders. These are the exact patented ingredients from The Feed's most popular products—combined in one scoop.

The Deal (it's a great deal)

If you're currently taking Momentous Creatine, SwissRX Collagen, SwissRX Gut Defense, and SwissRX Synthesis separately, you're paying $7.66 per serving.

With Foundation? $4.99 per serving.

That's 35% savings every single day—and you never compromise on quality.

Plus, you eliminate 30+ pills from your daily routine.

How often do I take it? 

Here's something Dr. Sprouse and I discussed a lot: consistency is the most important factor in any supplement routine. But that doesn't mean you have to hit 7 days a week.

Very few athletes actually stay consistent every single day. If you can do it, great—but don't beat yourself up over it.

Before Foundation, I was probably 3 to 4 days a week at best. With Foundation, I'm consistently at 5 days a week. That's a good goal to aim for.

In my case, that looks like Monday, Wednesday, Friday, and then both days on the weekend when I have more time and it's easier to stay on top of it.

5 days a week with Foundation beats 7 days a week of a routine you'll eventually quit.

How to Use It

Pour one pouch into your protein shake or mix with milk (dairy, oat, almond—your choice). Stir, shake, or blend. Aim for 5 days a week, ideally around your training window.

That's it.

Your new morning routine:

Shuttle to pantry five times Count out 30+ pills Wonder if you're doing it right

✓ Grab pouch
✓ Pour
✓ Stir
✓ Done

This is what I built for myself. Now it's yours.

Launch Offer: Earn 15% Feed Credit on your first order of Foundation. That's cash back you can use on anything at The Feed.

Get Foundation here, PLEASE tell me what you think. 

- Matt

Founder
The Feed. 

TLDR; — If you've been taking creatine, collagen, glutamine, or any of the SwissRX products separately, Foundation consolidates everything into one daily pour. Same quality. Less hassle. 35% savings. And a routine you'll actually stick with.