Hi,

This week, I'm starting 2026 with what I hope you'll see as the biggest innovation of the year at The Feed and answering the most common question I get "what should be I taking".  

I know you fuel your workouts well. But what about the rest of your day?

After watching over a million athletes fuel, perform, and struggle, I've seen that those who gain the most from their workouts are those who make sure they have sufficient nutrients to "optimize" their health.

I call it reaching a state of being "optimized."

Just like your brain can reach a "flow state," your body can get into a flow state when it has the nutrients it needs every day.

When I feel I'm optimized, I push harder in training because I recovered better. I recovered better because I slept better. I slept better because I had all the nutrients I needed.

The athletes who see the biggest gains aren't taking exotic supplements.

They're taking the basics—and staying consistent with what I consider the non-negotiables for both performance and overall wellness: creatine, Vitamin D, Omega-3s, collagen, glutamine.

Here's the Problem

These routines quickly get overcomplicated. Too many pills. Too many tubs of powders. Nobody is more guilty than me at doing that.

Then even those with the best intentions and discipline slip. They miss a few days, then it becomes a week or two, and poof—the consistency is over.

Doesn't matter what you planned to take. If you aren't taking it consistently, it isn't going to work.

I was the worst culprit at staying consistent, so I challenged myself and our entire team to solve this. After 9 months of development, I'm thrilled to share the result with you.

The Answer

What I'm launching today is called Formulas.

I've worked with all our experts and top athletes—not to build the ultimate routine of dozens of pills you take (actually the opposite—I tried to minimize what you take, especially pills), but to make a system from sunrise to sunset of just what you need. And make it simple so it's effortless to stick with it.

If you can commit to 3 things (most) days, Formulas is for you:

1. Wake up. Take your DAILY pouch of the non-negotiable daily vitamins and supplements. No bottles, no counting—I put just what you need in a daily pouch for you.

2. Anytime. Take your Foundation Powders (Creatine, Collagen, Glutamine, etc.) and aim to add to your shake up to 5 days per week. No tubs, no scooping, no measuring. Foundation is pre-made and pre-measured for you in a single sachet.

3. Sleep. Optimize your sleep and time in REM sleep to boost your recovery and motivation when you wake up with Dream Shot—not every night, but ideally 3 nights a week.

That's it. Three easy steps.

I didn't create some new breakthrough supplement. Formulas is taking the most evidence-backed and most popular supplements I see millions of athletes using and packaging them into a simpler daily system.

A formula that you can stick with and stay consistent—not for a few weeks, but all year.

Start here to build your Formulas. 

Keep reading to learn more.

-Matt

What is Formulas?

I hate the term supplement "stack"—it's too gym bro for me. But the idea is right, so let's change the visual to layers. Starting with the non-negotiables and layering on top performance and recovery products.

I stripped out all the hype and I'm making it easy for you to get everything you need without having to think about it.

Layer 1: Formulas DAILY (The Non-Negotiables)

Every morning, grab one pouch. Six small capsules. No bottles. No counting. Pick one:

DAILY Essentials is built on what 80% of athletes at The Feed are taking and Dr. Kevin Sprouse has all his athletes—from Tour de France riders to PGA players—taking day to day:

  • Multi-Vitamin with ALC, NAC, and ALA (so nutrients actually enter your cells)

  • Omega-3 (the highest quality fish oil—backed by volumes of clinical trials)

  • Vitamin D3 + K2 (Dr. Kevin Sprouse has never seen an endurance athlete with sufficient Vitamin D levels)

or

DAILY Pro has everything in Essentials and adds SwissRX Nitric Oxide Pro—the #1 daily performance supplement and the one thing I never slip from my daily routine. It's a vasodilator that increases oxygen-rich blood flow to your working muscles. Go harder for longer before going anaerobic. Or just optimize your cardiac health. It's the two most powerful pills I take a day.

Layer 2: Formulas FOUNDATION (Your Performance Powders)

I put all the daily powders you should be taking—Creatine, Collagen, Glutamine, Synthesis, and Taurine—into a single-serving sachet.

No more tubs. No more scooping. No more measuring.

Add to your protein shake or take standalone with milk. Your goal? Take it 5 days a week.

Same patented ingredients you're already using:

  • Creapure® Creatine (the gold standard from Germany)

  • Fortigel® Collagen (clinically proven for tendons and joints)

  • SwissRX Gut Defense formula (complete with L-Glutamine)

  • PeptiStrong (47% faster strength recovery in studies)

  • Taurine (for cardiovascular support)

The math: If you bought Momentous Creatine, SwissRX Collagen, SwissRX Gut Defense, and SwissRX Synthesis separately, you'd pay $7.66 per serving. Foundation is $4.99 per serving. That's 35% savings every single day—without compromising on quality.

Layer 3: Formulas SLEEP (The Recovery Multiplier)

This is the most important part of Formulas.

Sleep is where adaptation happens. Every workout is stress. Your body repairs, rebuilds, and gets stronger while you sleep. If your sleep is broken, you're just accumulating damage.

Dream Shot contains six clinically-proven compounds that help you fall asleep naturally, stay asleep, and maximize REM recovery:

  • CherryPURE® Tart Cherry

  • Magtein® Magnesium L-Threonate

  • Glycine

  • L-Theanine

  • Ashwagandha

  • PeptiSleep™

Take it 3 nights per week. That's it. Your body doesn't need it every night—it just needs the reset.

Dream Shot was the most popular new product of 2025 because when your sleep is dialed in, everything else works better.

What This Does For You

Here's what happens when Formulas makes it easy to stay consistent: 

You build strength faster. Creatine increases your muscle's energy currency. You hit more reps, lift heavier, adapt quicker.

You recover better. Collagen repairs your connective tissue. Glutamine heals your gut. PeptiStrong accelerates muscle recovery.

You stay healthy. Omega-3 fights inflammation. Vitamin D acts like a hormone your body burns through when you're active.

You sleep better. Dream Shot helps you fall asleep naturally, stay asleep, and maximize REM recovery.

You think clearer. When your body is optimized—nutrients dialed in, inflammation down, sleep maximized—you get that flow state feeling.

You actually stick with it. Because it's so simple, you'll still be doing it six months from now. That's when you see the real results.

Add Upgrades (Optional)

I've added the most popular upgrades athletes have been creating themselves—from boosting VO2 Max to the best Longevity products. None are required, but add them as you feel you need them. Personally, I add VO2 Max and Longevity.

You can also fully customize your Daily if you know what you want. After you pick whether you want to start with Essentials or Pro, go to Customize at the bottom of the page and there are over 60 more pharmaceutical-grade supplements you can add.

Whether You Want More Energy or a World Championship

Formulas has you covered.

The best athletes I know aren't taking 47 different supplements—leave that to the gym bros. They're taking the 5-6 things with overwhelming evidence. And they're taking them every single day.

That's what Formulas is.

The final answer to "What should I be taking?"

The system I wish existed five years ago.

The routine you'll actually keep.

Try it out. In just a few weeks you'll start to feel more optimized. In 60 days you'll really be floating through training and your day. It's done wonders for me.

Start 2026 with a routine you can stick with. Learn more about your Formula here.