serve the ocean and the life below water. The goal of integrated coastal zone management (ICZM) is to improve the quality of life of human communities who depend on coastal resources while maintaining the biological diversity and productivity of coastal ecosystems. Developing a underdeveloped country can impact the oceans ecosystem because of all the construction that would be done to develop the country. Over-building, driven by powerful market forces as well as poverty among some sectors of the population, and destructive exploitation contribute to the decline of ocean and coastal resources. Developing practices that will contribute to the lives of the people but also to the life of the ocean and its ecosystem. Some of these practices include: Develop sustainable fisheries practices, ensure sustainable mariculture techniques and practices, sustainable management of shipping, and promote sustainable tourism practices. As for tourism, tourism is the number one source of foreign exchange earnings in Jamaica and, as such is vital to the national economy. Tourist typically go to countries unaware of issues and how they impact those issues. Tourist are not going to be used to living in a different style compared to their own country. Practices such as: provide sewage treatment facilities for all tourist areas, determine carrying capacity of the environment prior to planning tourism activities, provide alternative types of tourist activities can help to get desired results such as the development of alternative tourism which will reduce the current pressure on resources that support traditional tourism activities. A study was conducted to see how tourist could help with sustainable financing for ocean and coastal management in Jamaica. Instead of using tourist fees they would call them environmental fees. This study aims to inform the relevant stakeholders of the feasibility of implementing environmental fees as well as the likely impact of such revenue generating instruments on the current tourist visitation rates to the island. The development of a user fee system would help fund environmental management and protection. The results show that tourists have a high consumer surplus associated with a vacation in Jamaica, and have a significantly lower willingness to pay for a tourism tax when compared to an environmental tax. The findings of the study show that the “label” of the tax and as well as the respondent's awareness of the institutional mechanisms for environmental protection and tourism are important to their decision framework. Tourist are more willing to pay for environmental fees rather than tourist tax fees. A tax high enough to fund for environmental management and protection but low enough to continue to bring tourist to Jamaica. It has been shows that if an environmental tax of $1 per person were introduced it would not cause a significant decline in visitation rates and would genera
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