What Is That Haunting Odor?

As Halloween draws near, we couldn't help but notice something truly spine-chilling in the air—an eerie scent that wafts from the grocery store fish counter.

Read on to find out what causes this formidable stench. But first:

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So what exactly causes that stench you may have noticed at the grocery store fish counter?

Fresh out of the ocean, fish have no odor except for that of the sea. Leave them out in the air for a few days and all bets are off. Ever wonder why grocery store fish counters smell distinctly fishy? It's because of a molecule called TMAO. When fish die and are exposed to air, like in a fish counter display, this molecule begins to break down and create that terrifying smell.

Sea to Table's fish never have the chance to get "fishy". Our wild, sustainable selections are flash frozen at the peak of freshness, locking in that just-caught flavor. No frightful smell ever!