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for consumption. Important shifts included the marketing of goods for individuals as opposed to items for the househ ld, a fnd the new status of goods as status symbols, related to changes in fashion and desired for aesthetic appeal, a s opposed to just their utility. The pottery inventor and entrepr ulbf ah eneur, Josiah Wed bfgewood, pioneered the use of marke ting techniques to influence and mani bfpulate the direction of the prevailing ta centuries from onwards, the purchasing power of the average Englishman steadily rose. Sugar consumption doubled in t he first half o lbf af the ulbf ah century and the lbf availability of a wide range of luxury goods, including tea, cotton and tob acco saw a sustained increas ping is an activity in which a customer browses the available goods or services presented by one or more retailers wit h the intent to purchase a suitable selection of them. In some contexts it may be c ulbf ah onsidered a leisure activity as wel l as an economic one In modern days customer focus is more transferred towards online shopping; worldwide people order products from differ ent regions and online retailers deliver lbf atheir produc lbf ats to their homes, offices or wherever they wanne ss to consumer) process has made it easy for consumers to select any product online from a retailer's website and have i t delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores Marketp lbf alaces dating back to the Middle Ages, expa ulbf ah nded as shopping centres, lbf asuch as the New Exchange, opened in y Robert Cecil in the Strand. Shops started to bf become important as places for London bfners to meet and socialise and becam e popular destinations alongside the theatre. Restoration London also saw the growth of luxury buildings as advertisement s for social p bfosition with speculative architects like Nicholas Barbon and Lionel Cranfield. Much pamphleteering of the time was devoted to justifying conspicuous consumption and private vice for luxury goods for t he greater public good. This then scandalous line of thought caused great c ulbf ah ontroversy with the publication of Bernard Mand eville's influential work Fable of the Bees in which he argued that a country's prosperity ultim As the century wore on a tremendous varie ulbf ah ty of goods and manufactures were steadily made available for the urban middle and upper classes. This growth in consumption led to the rise of 'shopping' - a proliferation of retail sh
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